Google Adwords

With Trillions of ads impression Google Adwords is the leading online advertising network in online Pay Per Click(PPC) advertisement in the world. Also Google is the leading online search engine in the world. In 2012 alone, Google made over $43.7 Billion US dollar from their advertising network. Adwords serves over 30 Billion of ad impressions every single day that almost about a Trillion impressions in a single month through their search and display advertising network. Also there are 60% top alexa 1000 sites use Google Advertising network to monetize their website. That means, Google Adwords can reach you about 95% of people, who connected to the internet from around the world. And it is a great chance for every marketer to promote their products or offers or services online. If you want to expand your business online and want to attract more customers to your business, then Adwords might be right option for you.

What is Google Adwords ?

Google Adwords is an online advertising platform owned by Google, that enables advertiser to promote their services, offers or products by a brief advertising copy(it may be text or banner or video) based on keywords or based on user's interest through internet. Business owners or Advertisers came here to promote their products or services and pay a specific fees(it's may vary depends on situation) to Google and then, Google promote that advertiser's products or services on their ads distribution network based on interest or keyword chosen by advertisers. Adwords also referred as the Top Contributor of Google's total revenue, it was almost 96% of all Google's revenue in 2011.

Importance of Google Adwords in Your Business

Attract More Customers;

It's a great place for looking more or new customers for a business, because people are now search online before to take some decision. So, it's a huge market for business owner to attract more customers to their business by advertising in the leading search engine on the planet.

Great ROI;

Businesses around the world already taking the advantage of Adwords especially big companies. The average ROI(Return Of Investment) of Adwords are pretty high than other advertising agencies, because of their vast targeting options and quality traffic.

Pretty Fast;

In Adwords you can see some real results within a short time. Once your ads are approved, you will see the quality targeted traffic are coming to your site within a moment.

Best Place to Advertise;

As we know, Adwords operated by Google and Google is the leading search engine in this world. Every month billions of people use Google to find their products or services. Now, if you want to rank your site on Google by SEO or other method, its will take long time and lots of hard work. And the great news is that, with Adwords you are able to promote your site within a moment in-front of those people who really wants these type of services or products, in the first page of Google without doing any hard works. So, it the best place to promote your offers in-front of right people.

Good Ads=Less Cost;

This is the awesome part of Google Adwords. Adwords awarded their advertisers by costing less money from them to show ads depending on their ads quality. If your ads quality are good then you will be receive higher ad ranking(means, more clicks or impressions) than others and also Google will charge less money from you. This is the best for those who promote right products to the right audiences.

Traffic Quality are So High;

There is no doubt about Adwords traffic quality. Adwords is the most reputed advertising agency in this advertising business. They always monitor their partner sites to maintain their traffic quality. Google use some advance technology to catch frauds and spammers.

No Click, No Money;

You only pay, when someone see your ad or clicks on them or calls you. Otherwise, you may not charge any money. That's mean, you only pay for results on your adverts.

Available 46 Language;

Adwords platform is available in 46 languages for advertisers who are from different countries and different languages.

Methods of Advertising

Search Network with Display Select;

   The 'Search Network with Display Select' campaign type is the combination both of 'Search Network Only' and 'Display Network Only' campaign. It means, two different types of advertising are in a single advertising option to promote products and services. It will helps to reach more people who are most likely to be interested in the products and services you’re advertising.

Search Network Only;

   The 'Search Network Only' campaign's advertisements are only showed on Google Search Networks result page. When people are search something on Google or their partnered search engines, your ads will appear in-front of them based on keywords and locations that you already told to Adwords. 'Search Network Only' based advertisements generally are in Text format that will shown on Google's Search results or their partnered search engines(such as, YouTube search or Ask.com).

Display Network Only;

   If you want to promote your products or services to a large amount of consumers then this campaign types are for you. Google Adwords has more than 2 million premium sites in their Adsense program that are able to reach over 90% of internet users worldwide(Source: comScore). 'Display Network Only' based advertisements are available in different format such as, Text, Banner, Rich Media and many more. In this campaign there are more targeting options then 'Search Network Only' campaign. You can target your audiences by Keywords or based on their interest with geographical, Gender, Age settings and many more. Your ads will show in-front of those people who are searching or reading something related to your products or services on other's sites(based on your targeting).

Shopping;

   'Shopping' is the campaign especially for retailer who wants to boost their sells on their local store. Here, in this campaign advertisers must have products to advertise. Its also called by 'Shopping Ads' and those ads will shown on Google Shopping(in select countries), Google Search(next to search results and separate from text ads) and in Google Search Partner websites(if search partners are set on campaign settings).

Video;

   'Video' advertising campaign are specific on video advertising. This is for them, who wants to promote their products of services through video ads. Google Adwords has two type of TrueView video ads under their 'Video' campaign, In-Stream and Video Discovery. TrueView In-Stream video ads are going to run before, during, or after a video on YouTube or across Display Network sites, games, or apps and TrueView Video Discovery video ads are going to shown on video search results like as a PPC advertisement or across their Display Network like as a video banner advertisement and users have to click them to watch advertisers video ads.

Universal App Campaign;

   This campaign especially for the Apps developer who wants to expanse services. In 'Universal App Campaign' advertiser can advertise their developed android or iOS apps across Google Search, Google Search Partner sites, YouTube, Google Display Network and even in Google Play Store(Official Android App Store).

Updated On: August, 2016